Lion of Africa Insurance Company has adopted an ethos that combines the values of commercial success and empowerment. We believe we can make a significant contribution to the creation of a prosperous and empowering South Africa by delivering quality insurance risk services to our customers through all viable distribution channels. Lion of Africa Insurance Company has recently enjoyed various award nominations. These include the Impumelelo Top Empowerment Companies Awards as well as the Top 300 South African Companies Awards. Vision To be the most profitable insurer in our chosen markets. Mission Providing innovative insurance solutions by using cost efficient delivery channels that add value to all our stakeholders. Values "Can do" and "Will deliver" attitude Right the first time Integrity before price Put the customer first Manage for success Adopt a team approach to customer solutions Develop staff to enable excellence in service delivery